Senior Digital Marketing Executive

Overview

Gough Marketing, a full-service marketing agency based in Bromsgrove, is looking for a Senior Digital Marketing Executive to join their team on a full-time permanent basis. The role encompasses a range of technical and analytical digital marketing skills, including managing digital advertising campaigns, analytics tracking, reporting, email marketing, and client liaison.

The ideal candidate will have strong problem-solving skills, excellent communication, a keen interest in data, and at least two years of relevant experience. We are looking for somebody that is keen to progress their career in marketing, as we will support the successful candidate with training and the chance to broaden their skill set and digital experience.

 

Job Description

Responsibilities:

  • Creating digital strategy
  • Building, managing, and optimising Paid Search and Paid Social
  • Copywriting for ads and webpages
  • Setting up GA4
  • Working in GTM to set up and track goals
  • Building and presenting monthly performance reports
  • Updating website content using WordPress CMS and Webflow
  • Auditing websites and making recommendations to improve SEO
  • Attending client meetings and writing contact reports

 

Person Specification

Essential Skills:

  • Managing PPC and Paid Social campaigns and optimising for performance
  • Google Analytics, GA4, Google Tag Manager
  • Client management
  • High level of problem solving and attention to detail
  • Excellent written and verbal communication

Desirable Skills:

  • SEO, Looker Studio, CMS (Wordpress, Webflow)

‍Qualifications & Experience:

  • At least two years in a relevant digital marketing role
  • Google certifications (or working toward them)

Key Information:

  • Full-time (35 hours/week)
  • Permanent
  • Hybrid working (3 days in the office)
  • Flexitime with core hours
  • Free on-site parking
  • Conveniently located next to Bromsgrove train station
  • Salary dependent on experience

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To apply, please send your CV and cover letter via email below.

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