Communications Solutions for Property Developers: Investing in Strong Public Consultation

Property development presents a myriad of challenges, from planning policy hurdles to market forces and global events. However, amidst these obstacles lies another critical factor – the views of the local community and its elected politicians.

That’s why proactive, open and accessible pre-application public consultation is vital.

In this blog post, we'll explore how developers can overcome localism challenges and maximise their chances of success by investing in robust communications and consultation strategies.

Understanding the Developer's Dilemma:

As developers, you understand the high stakes involved in securing planning permission for your projects. Balancing significant costs against the promise of returns, navigating a complex planning landscape, community concerns, and media scrutiny. In this environment, the temptation to cut costs, especially on PR and consultation efforts, can be difficult to avoid.

The Cost of Inadequate Engagement:

However, as many developers have learned the hard way, neglecting public consultation can be a costly mistake. Without proper engagement, community opposition can escalate, leading to delays, refusals, and reputational damage. In the long run, the financial and time costs of rectifying these setbacks far outweigh any initial savings.

Solutions for Success:

So, what can you do to ensure your projects succeed? The answer lies in proactive, strategic engagement with stakeholders at every stage of the development process. Here are some key solutions:

Adherence to Guidelines:

Ensuring compliance with local authority guidelines on consultation is essential. By following established protocols and best practices, you can demonstrate your commitment to transparency and community engagement, thereby earning trust and support.

Example: a contentious scheme goes in for planning and the local authority SCI has not been adhered to in terms of the length of your consultation, allowing additional criticism from members before voting.

Early Identification of Opposition:

Proactively monitoring community sentiment and identifying potential sources of opposition early on is crucial. With the right tools and expertise, you can address concerns before they escalate, mitigating risks and maximising your chances of approval.

Example: we recently identified an issue during pre-application consultation that could have derailed a scheme completely had it not been addressed. Only by informing and consulting with local neighbours did we and the client learn about the issue in the first place, before it was too late.

Galvanising Support:

Cultivating relationships with supportive stakeholders and community leaders can be a game-changer. By leveraging local champions and influencers, you can build coalitions of support that can sway public opinion and tip the scales in favour of your projects.

Example: wherever a housing scheme meets NIMBYS, there will always be a voice for the needs of the next generation. Only through local engagement can these people be found and given the facts to lobby on your behalf.

Professional Consultation Services:

Partnering with experienced consultants like Gough Property can provide you with invaluable support. We understand planning and the intricacies of public consultation, and can help navigate policy requirements, identify potential issues, and build positive relationships with stakeholders.

Conclusion:

In the competitive world of property development, successful planning decisions often hinge on effective communications and community engagement. By investing in professional consultation services and adhering to best practices, you can navigate policy, identify and address issues, build relationships, and ultimately achieve your project goals.

If you’re a developer looking to maximise the success of your planning application, reach out to consultants like Gough for expert guidance on public consultation and PR strategies.

Call us today and let’s talk.

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